Engineer · Builder · Operator · Author

Thirty-five years at the intersection of machine logic and human judgment.

In 1989, I studied the philosophical limits of artificial intelligence in a mathematics department — before AI was a business category. The question I started asking then has not changed. The evidence has accumulated for thirty-five years.

Four books. One discipline and one GEO framework. One research institution. All of it built on a single conviction: that the most consequential questions raised by AI are not technical. They are structural.

I'm the founder of Context Institute, an independent research organization studying how AI assistants decide which businesses and professionals to recommend, and founder and CEO of Accelacore AI, an AI-mediated discovery platform for local professionals.

See all books The full story

I

The Engineer

BSEE, San José State · Zero-tolerance hardware systems where constraints are non-negotiable.

II

The Builder

Enterprise SaaS before the category had a name. CMO. Zero-to-one. Naming things that didn't exist yet.

III

The Operator

A decade inside insurance and financial services at scale — inside the system his research is now rewriting.

A discipline and a framework

Not commentary on AI. Frameworks for operating inside it.

The Context Architect

The discipline of designing constraint environments for AI systems before execution begins.

When AI systems cannot govern themselves, the answer is not better AI. It is a new class of human role — the Architect — who encodes intent, accountability, and constraint before the machine executes. This discipline is introduced and defined in The Context Architect.

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Generative Engine Optimization

The Six GEO Primitives: a framework for visibility in AI-mediated discovery.

When AI systems replace search results pages as the dominant interface of discovery, the mechanisms of visibility change completely. Generative Engine Optimization, a term coined in 2023 academic research, names that shift. The Six GEO Primitives are my framework for navigating it — set out in four research papers at Context Institute and applied in the book AI Recommendations.

Read the GEO research →

The Books